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Contact SMBSeattle for event and ticket information.
Event Details
You don’t have to get stumped when your manager asks about the ROI of Social Media – there’s an answer, but you’ll have to leave traditional metrics behind!
Join Katie Paine, the acclaimed “Queen of Measurement” as she explains why measuring Social Media is not about impressions or eyeballs but rather listening, engaging, and thinking like the customer. Instead of the platitudes on joining the conversation, measurement is about gauging the bottom line impact of these social conversations.
In this session you’ll learn how to:
- Define the "R" in ROI;
- Calculate baseline activity levels; and
- Measure the impact of engaging in social conversations on your bottom line.
If you can’t make it in person, join us on the livestream at www.ustream.tv/channel/smbseattle or on Twitter using the hashtag #smbseattle.
We’re looking forward to seeing you there!
-Social Media Breakfast Seattle
-------------------------
Date: Tuesday, April 13, 2010
Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: Tribal DDB Worldwide
Cost: $10
Event tag: #smbseattle
SPEAKER BIO:
About Katie Delahaye Paine:
Katie Delahaye Paine is the
founder and CEO of KDPaine & Partners LLC a New Hampshire based consultancy
that provides plans, products, and services that help PR, public affairs, and
marketing professionals measure their success and make better, more informed
decisions for their organizations.
She writes KDPaine’s Measurement Blog and publishes
the electronic newsletter and blog, The Measurement Standard. Her book, Measures
of Success, KDPaine’ s Guide to Measuring your Public Relationships was
published in January 2008, which is used as a college textbook in many
educational institutions.
SPONSORS:
Tribal DDB Worldwide
Microsoft Services Broadcast Network
About Social Media Breakfast Seattle
Established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, we provide learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.
Social Media Breakfast Seattle Follow us on Twitter @SMBSeattle, fan us on Facebook, and join our LinkedIn Group. Join us on our livestream: www.ustream.tv/channel/smbseattle
Attendee List
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Where
Tribal DDB Worldwide
1000 2nd Avenue, Suite 1000
Seattle,
WA 98104
Other Maps:
Hosted By
SMBSeattle
SMB Seattle was established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, and provides learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.
